TikTok is no longer simply “that” app where you can watch dancing videos. There are videos on practically every subject available on the app. Several corporations are already embracing the app’s functionality, in addition to digital content makers hoping to become viral. TikTok is swiftly becoming another go-to site as the use of videos to sell companies and services grows.
These days, video marketing is a significant marketing approach for firms. It’s almost as if you’re shooting yourself in the foot if you don’t use some sort of video strategy. According to one research, 86% of organisations use video formats as marketing tools [1].
Another study found that 64% of customers buy a product after seeing social videos [2]. TikTok has a high rate of user engagement. If you’re wondering what techniques are best for your TikTok video marketing campaign, we’ve got some ideas for you.
TikTok Video Marketing Techniques
TikTok Organic Video Creation
Before diving into TikTok For Business to make commercials, it’s critical to first make organic videos. When starting started with TikTok, one of the most essential things to remember is to generate organic, compelling content. You want visitors to visit your page and remain on it. If all you do is generate advertisements, you will fail to connect with your target audience. People are becoming more deliberate about their internet intake.
As a result, you must ensure that your content is both relevant and entertaining. Learn about the TikTok platform and experiment with its features. Your brand voice will begin to emerge as you make more videos. You want to make films that are valuable to users as a brand or business. Use TikTok tools like effects and give detailed video explanations.
Ads on TikTok
TikTok commercials are an excellent marketing tool for organisations and enterprises looking to reach a larger audience. TikTok For Business allows you to create adverts in a variety of styles. You may make in-feed advertising, branded effects, branded hashtag challenges, top view ads, and brand takeovers on TikTok.
This is a premium option, so depending on your budget, you will need to invest some money. You don’t have to spend a long time cultivating an organic following if you execute TikTok marketing correctly. Because alternative formats typically demand bigger advertising expenses, in-feed advertisements are the most accessible.
Search Engine Optimization (SEO) isn’t simply for Google or other search engines. Understanding the intricacies of TikTok SEO will help you drastically increase brand exposure and develop your audience.
Using hashtags is one of the simplest and most accessible methods to do this. This entails identifying and putting relevant hashtags in the description of your video. This raises the likelihood that more people will discover your video and page.
Using broad or generic hashtags enhances the likelihood of reaching a larger audience. However, your work may be lost in the sea of other videos. If you want to reach a certain group of individuals, restrict your hashtags down to specifications – but not too precise. If you’re not sure what hashtags to use, just put the primary term into the TikTok search bar. You’ll see a drop-down menu of options here.
Use Trending Sounds and Stay Current
Using popular sounds or music in your brand’s videos improves your chances of being noticed. TikTok is all about trends. Using famous sounds enhances the likelihood that TikTok will promote your video to the ‘For You’ tab.
You should also keep up with TikTok trends as a brand. Although trends come and go, occasionally jumping on board might help you get awareness. Avoid merely copying and pasting other people’s movies, though. You may follow trends while still discovering unique methods to express yourself through your video production.
Make use of Influencer Marketing.
Including influencers in your TikTok campaign is an excellent approach to increase reach. The influencer marketing sector is expanding. You may acquire access to their audience by establishing relationships with TikTok influencers that share your brand’s message.
Conclusion
TikTok is a platform that is rapidly expanding in popularity. You’re on your road to building your business by implementing TikTok video marketing methods. Regardless of the technique you use, make sure to develop content that resonates with your audience.
References
[1] Wyzowl. Video Marketing Statistics 2021
[2] Jarboe, J. 64 Percent of Consumers Purchase After Watching Branded Social Video Content
Photo by Obi – @pixel7propix on Unsplash
