Twitter is an effective marketing tool and should be an integrated part of your marketing strategy. It is the sixth most popular social media site for increasing company recognition, driving sales, and interacting with followers. With about 500 million tweets [1] posted each day, you must be strategic in order to keep your audience’s attention.
To negotiate the dynamic world of tweets, you need have a Twitter content plan. The production and promotion of video content should be prioritised in this content strategy.
According to Twitter [2,] video is the platform’s fastest-growing advertising medium. They record over 2 billion video views every day, which implies video tweets have grown 67% year over year. Video marketing has overtaken text as the most popular form of content on social media, and Twitter is no exception. Video tweets are significant, and you may share them several times. If you want to reach a larger audience, you should promote these videos.
Tips for Successful Twitter Video Marketing
Keep your copy brief and straightforward.
According to Twitter, a video with minimum tweet description [2] has a 13% higher message recall and total watch duration than a larger tweet copy. This implies that if you want to hold your audience’s attention and prevent them from scrolling past your video, make your tweet copy brief and sweet.
Keep your videos brief.
Branding impact is greater in videos that are less than 15 seconds long [3]. You want to be able to capture your audience’s attention in the initial few seconds. However, you are permitted to post films of up to 2 minutes and 20 seconds in length.
Include both people and products.
As a marketer, you understand the significance of incorporating your people and product into your company plans. People want to witness human engagement with the product, as well as its application and advantages. This is why you should begin your Twitter videos by focusing on the product, how it is utilised, and the demographic of individuals who require it.
Make use of branding.
According to Twitter, advertisers could employ branding to give their video a more professional appearance, which will help create trust and communicate quality [3]. The essential concept here is to utilise your brand logo sparingly in order to enhance unaided brand recall.
Include a call to action.
Calls to action provide your audience with direction. It either elicits an immediate response from them or inspires them to participate in a different way. When implementing a CTA on Twitter, remove all distractions and concentrate on what is important. Your CTA should be brief.
Maintain a mobile-friendly design.
93% of all Twitter videos are seen on mobile devices [2]. You should generate mobile-friendly video content as a marketer aiming to earn sales on Twitter through video marketing.
How do you do it? If your audience prefers to watch your video without sound, you should include subtitles or closed captions. Before you post the video to your Twitter account, make sure it appears okay on mobile devices.
Formats for Twitter Videos
To spread your company’s message, use the video material listed below. Experiment with these formats if you want to stand out from your competition, boost engagement, and improve sales.
Native Twitter Videos
These are videos from the stream. It’s worth noting that native videos play without sound by default. To activate the sound, touch on the video placeholder. So, make your native video material simple to understand by creating information that does not require audio or providing transcriptions.
Gifs
Gifs are more than just humorous videos you may email to your pals. As a marketer, you may employ animated gifs to produce effective marketing material. If you have a big video that you want to rebroadcast, split it into little chunks and display them as gifs. You’ll have a continual supply of relevant information for your viewers this way.
Video advertisements
– Promoted video: This feature allows you to advertise a native video you’ve uploaded on Twitter.
– Video website cards: Use video website cards to direct traffic to your website. Because your audience may view the video while the page loaded, this feature increases user retention by more than 60% [4].
– Amply pre-roll: You can connect with a responsive audience while they watch videos from leading publishers using Amply pre-roll. When using this functionality, you should be able to have a significant influence in six seconds [5].
Wrapping Up
Contrary to popular belief, videos are successful content types on Twitter. They start conversations and are simple to spread. As a brand, you should make the necessary steps to connect your marketing objectives with these advantages. One strategy to succeed on social media is to set specific and quantifiable goals. You should utilise the following suggestions to develop a Twitter marketing plan tailored to your company.
References
[1] Internetlivestats. Twitter-statistics
[2] Twitter. How-video-is-reshaping-digital-advertising
[3] Twitter. Video-advertising-best-practices
[4] Twitter. 3-ways-brand-leveraging-video-website-cards
[5] Twitter. Best-practices-pre-roll
Photo by George Milton: https://www.pexels.com/
