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Roughly 60% of organisations use video for marketing and 32% for sales. [1].
Video has become a vital component in marketing. It seems like we continuoue to find new methods to communicate with customers via video.
If you want to create a successful video marketing strategy as a business owner or marketer, you must specialise. It will be difficult to develop a competitive approach if you provide generic content and compete with everyone.
Finding a video specialisation is crucial to your video marketing success. It also helps your target audience comprehend what you do and provide.
Start with the most critical questions to find your specialisation.
Do you have a product or service to sell?
Assume you offer therapeutic socks and want to incorporate video into your marketing efforts. “What sort of inquiries would my potential users be entering into their search boxes?” you should ask. They most likely have special health issues or occupational activity restrictions.
The purpose of locating your target audience is to generate video content specifically for them. You must first do search queries. These are the terms that people put into search engines like Google, Bing, Yahoo, Instagram, YouTube, Twitter, Pinterest, and others.
Do extensive research on what themes people are searching for in regards to therapeutic socks using Google and the platform for which you are making the video. You should also use Google Keyword Planner to check how popular each search term is.
This will give you an idea of the typical number of individuals that actively search for that topic each month. As you wish to develop for a large audience, limit your search volume to 1k to 10k per month.
Examine the competition!
The top video subjects on Google or YouTube may be oversaturated. As a result, it is preferable to locate less saturated terms. You should also read the comments on the video page to see what changes the viewers recommend.
Then ask yourself: How can I improve on this, what value can I add to the audience, and can I convey this issue from a new perspective?
When you spot the holes in your rivals’ material, you may carve your niche from it. Bring something that delivers greater value, and people will interact with your films. 69% of marketers have yet to include video into their marketing plan, putting you ahead if you start now [2].
Passion
Is the niche you wish to enter appealing to you? It’s crucial that you have some love for the themes you’re going to generate video content for because of the following reasons.
You will have to develop content for the topic on a regular basis, which will be challenging if you do not love it.
● You will have a hard time making your audience excited. Unless you’re a fantastic actor, you’ll lack evident enthusiasm and struggle to keep your audience’s attention.
Fix an issue
What method can you teach or assist others through? People are always seeking for methods to fix problems in their surroundings. If you can solve these challenges you can quickly grow your audience.
Before naming anything an issue, make sure you identify a need.
Deliver better than others in that niche
Viewers value high-quality material. It’s one of the reasons they’ll become subscribers. Consumers, too, if you’re offering a product or service. Scripts, video quality, editing, and all other aspects should be thoroughly prepared. And even if you decide to develop video content for a popular and successful topic, you should be sincere in your approach.
If your objective is to establish a monetizable audience, you don’t need to get caught up in statistics, but you should keep an eye on analytics. Understand what works and what doesn’t for your target demographic. You may develop a niche for your brand by using smart video content to keep your present audience interested and attract new viewers.
