TikTok, which has over a billion users [1], is now one of the most popular social media platforms for growing and expanding your personal or corporate brand. After you’ve created your TikTok account and figured out how it works, the next step is to expand it.
Even if you don’t intend to sell on TikTok, you should expand your account because TikTok is still in its early stages and may provide you with several benefits in the future. The following pointers can assist you in growing your TikTok account.
Post on a regular basis.
Growing your TikTok account, like any other social media network, is a numbers game; the more you post, the more likely your account will expand. If you want to flourish on TikTok, you need publish consistently and not simply post one video and then disappear for days. Provide at least three times each week or one video per day, and make sure to post well-thought-out content rather than random movies.
Learn the language of the platform.
It is critical that you develop content for TikTok that is appealing to your audience rather than repurposing content from other platforms. TikTok accepts content that is creative, spontaneous, unscripted, amusing, and uncensored. So, if you want to go viral, don’t rehash material made for another medium in the hopes of it going viral.
Give Your Users Content That Resonates
Your material should be valuable to your audience. On TikTok, you may either entertain, educate, inform, or give some other type of value to your audience. So, design your content with a message in mind that will capture and engage your audience.
Make use of trends.
TikTok, like Twitter, LinkedIn, and Instagram, employs hashtags to display popular subjects. You may use trending topics to make videos that are distinctive to your company and attractive to your target audience. Join the latest trend by making an entertaining video, adding your own touch, and offering your services. While it is wise to follow trends, you should not replicate everything that others do. That almost never works; always put your own spin.
Make References to Well-known Songs and Music
Using popular tunes is another unique technique to develop your TikTok account. These songs play an important role in directing people to videos featuring popular music. So, produce videos using popular tunes that people know and like. TikTok also has videos with popular songs that may receive a lot of traffic as a result of the music they utilised.
Take Part in Challenges.
You should engage in TikTok challenges since there is where the majority of viewers will be viewing the challenge videos. When you come across a viral challenge, make a video with a twist to make it your own. Challenge videos have a higher possibility of success than non-challenge videos.
Make Use of Call-to-actions.
Include a call to action in your video to remind viewers what they should do. When viewers connect with your video and take action, it is more likely that your video will reach more people. When consumers connect and engage with your films, TikTok’s algorithm presents them to more people. So, to get your video seen, include a call-to-action at the conclusion and in the caption.
Connect With Larger Accounts.
Interact with the larger accounts in your specialty and have direct conversations with them. You may connect with them and create a friendship this way. You may work with them to develop partnerships, or they can distribute your material with their bigger audience.
You may publish your TikTok videos on other social media sites by linking them in your bio. This broadens your audience base and, as a result, your chances of becoming viral.
References
[1] Wallaroomedia. Tiktok-statistics
Photo by Obi – @pixel7propix on Unsplash
